PuntoG icona contemporanea (G Spot contemporary icon) choose a slogan: contemporary icon. An icon of the undefined that manifests itself through the juxtaposition of hundreds of polaroid shot one right after the other, a real container that bring together the creative energies of young artists, performers, photographers, musicians and graphic designers helping them to promote and achieve their ideas. Still subjects, objects in movement, being carried away by the resonance of the place, the utopia of a surrounding architecture and a silent look at reality as a photographic document.
The idea of PuntoG Website involves the widest possible spectrum of artistic expressions. It’s the fruit of the collaboration between diverse human professionalisms and generational sensitivities united by an ethic ambition of free expressions.
Right from the first ideational phase, PuntoG has found fundamental support in Mario Galvagni, architect, painter, physicist and promoter of “C.R.A.P.F” (Center of Research Architecture, Picture and Physics). The fascination of his work for the variety and interdisciplinary character of his artistic interest has always represented the main core of the project.
The thread that links the interdisciplinary research is the Ecology of Form (Gestalt Ecology), an applicatory discipline that studies the relationships between man and the socio-aesthetical morphology of the area or field of study.
Artists’ promotional activities represent the project’s main target. PuntoG contemporary icon promote collaborations to new creative energies and their positive interactions. Concretely, other then an expository activity and the creation of audio-visual events, it’s about the image of business activities uncommon to the institutional environment of art.
One of the first challenges of PuntoG was the development of the Rosso del Barone brand, a line of Italian wines selected by GFour international, for which every label will open a window onto a contemporary artist. To follow this challenge was Love-box, a project that involved the commercialization of condom distributors in disposable packages, promoting artists and designers who created the layout and the brand image exclusively for the production of a numbered series of these distributors.